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Well before we get down to the mouth watering parts of the post, there are two things we should know first. Advertising is one of the many paths we can take in the future as communication majors, and the most important thing is that I really really really really really really really (I don’t need to say more right?) love to eat. =D
So when I think of advertisements and food, one particular fast food chain has never failed to amaze me in the ways they use sexual innuendoes combined extremely hot and busty women (Paris Hilton, Padma Lakshmi) in their posters and commercials. If you haven’t got it yet, (which I doubt unless you have been living under a rock, or just hate fast food in general) its none other than the American Char-grilled Burger Chain, Carl’s Jr.
Lets have a preview of one of their juicy commercials to set the mood =D
Watching this just makes the burger so much more tasty don’t you agree!?!?
To me, the main aim of an advertisement is to create awareness about the product and what better way to do that by objectifying extremely hot women in their commercials which will definitely stop any guy, if not anyone else in their tracks to take a second look. I mean honestly, anyone would stop and pay attention when they see an exquisite specimen of the human race. The use of suggestive themes is also another way that is used to attract the attention of the consumer by playing on their conservative nature. These themes get people talking and by doing that, they inadvertently help the company promote it’s product by word of mouth. With the aid of social media, I think even the cliché “spread like wildfire” is slowly becoming an understatement.
Some examples of over the top uses of suggestive contexts
Kim Kardashian
After watching this, I’m never going look at salad the same way again.
Kate Upton
It is beginning to border on the absurd… but to be brutally honest, I liked it.
We can argue all day that these commercials are just meant for the male population to objectify women in that perspective. I would like to believe that there may be a hidden message when they use these pretty women in their commercials. What if the other message that they would like to portray is that girls do not always need to worry about their weight and appearances and be able to enjoy a good hearty burger once in awhile. I would say it makes some logical sense…
Carl’s Jr. did not only do commercials of burgers and hot chicks, they also tried to personalize the lifestyle of eating their burgers by depicting guys misleading their girlfriends on because of the burger.
Steak Sandwich
Jalapeño Chicken Sandwich
Buffalo Chicken Sandwich
Due to the nature of these commercials and that some of these burgers never came to Singapore, they never saw the light of day in our oh so conservative country. If they did, I bet the Straits Times forum page will have some ungrateful people complaining about it, being overly serious about the suggestive themes.
While Carl’s Jr. did not air any commercials on TV in Singapore, they had their fair share of posters and sexual innuendo tag lines.
If you can’t see, it says: “Don’t blush… we’re showing some skin.”
There was the Thickburger ad where the tag line was “Some love it long, most love it thick”. I couldn’t find the picture but if you have walked by a Carl’s Jr. in Singapore, you would most definitely have seen it.
This is only my perception of how Carl’s Jr. focuses their advertising goals on and I believe there may be some finer points that I may have overlooked.
Using these styles of advertising did not go unnoticed amongst its competitors and there was one time when Burger King came out with this:
That’s one way to let your imagination run wild.
And on that bombshell, it its time to end. Thank you very much for reading, Goodbye!